Senior Marketing Manager (Senior Marketing, Growth & Digital Manager)
POSITION DETAILS
Title: Senior Marketing Manager (Senior Marketing, Growth & Digital Manager)
Position Type: Full-time (40 hours/week), Temporary (6 months with potential for extension or permanent role)
Reporting Location: Remote
Schedule: 8:00 AM - 5:00 PM Pacific Time, Monday-Friday
Reports to: Chief Revenue Officer
This position will be employed through Lusk Creative Studio Solutions LTDA to work on Verdani assigned scope
At Verdani Partners, we are committed to fostering an inclusive and equitable workplace. We strongly encourage individuals from underrepresented communities, people with diverse experiences, and those who may not meet every qualification but believe they can contribute meaningfully to apply.
**Due to the volume of applications that we receive, we are not able to give status updates on your application at this time. If you are invited for an interview, you will be contacted directly via email.
OVERVIEW
Verdani Partners is seeking a highly hands-on, AI-forward Senior Marketing, Growth & Digital Manager to lead the execution and ongoing optimization of integrated marketing initiatives across content, campaigns, website, email, AEO/SEO, social media, video, public relations, analytics, and creative production.
This role requires an experienced marketer who can translate business and Revenue priorities into coordinated marketing programs, exercise strong judgment in determining how best to execute them and personally perform a significant portion of the day-to-day marketing work. This is not primarily an oversight or agency-management role. The Senior Marketing, Growth & Digital Manager will take initiatives from concept through hands-on execution and completion, directly producing content and marketing deliverables, managing multiple priorities and deadlines, and engaging external specialists when additional expertise or production capacity is needed.
The ideal candidate combines strategic thinking with strong, hands-on execution. This individual is an exceptional professional writer, highly self-directed, analytically minded, and comfortable personally creating and delivering marketing work, making recommendations, testing new approaches, and using performance data to continually improve results. The role also requires strong AI fluency and the ability to identify and responsibly implement new technologies and workflows that improve the quality, speed, efficiency, and effectiveness of marketing.
Candidates must have proven experience marketing to the U.S. commercial real estate, private equity real estate, investment management, owner/operator, or a closely related institutional market. Candidates must also be fluent in written and spoken English and able to communicate effectively with U.S.-based executives and clients.
The Chief Revenue Officer and Senior Marketing, Growth & Digital Manager will operate as a close commercial team. The Chief Revenue Officer sets commercial strategy, priorities, positioning, and investment direction, while the Senior Marketing, Growth & Digital Manager brings senior marketing expertise and judgment to translating that direction into strong, measurable execution.
Please see the “About Us” section below or visit our website (www.verdani.com) to learn more about our firm.
RESPONSIBILITIES
Primary:
Integrated Marketing & Growth: Plan, build, and execute multi-channel marketing campaigns aligned with Verdani’s priority services, target audiences, strategic accounts, and revenue goals. Personally execute core campaign activities and deliverables and manage initiatives from concept through launch, measurement, testing, and optimization, ensuring high-quality work is delivered on time.
Content & Thought Leadership: Personally contribute writing, editing, and high-quality B2B content production across Verdani’s website, social media, email, video, case studies, service marketing, campaigns, and thought leadership. Collaborate with our Thought Leadership lead and work with subject-matter experts to translate complex technical expertise into clear, credible, commercially relevant messaging for commercial real estate and institutional audiences.
Website, AI Search, and SEO: Personally manage and optimize Verdani’s website content, landing pages, conversion paths, AEO/AI-search initiatives, and SEO. Conduct and apply search, content, and performance analysis to improve visibility across traditional and AI-powered search, identify content opportunities, and strengthen how target audiences discover and evaluate Verdani’s services.
PR & Market Visibility: Identify and execute high-value opportunities to strengthen Verdani’s market presence through media relations, contributed content, speaking engagements, awards, partnerships, and other industry channels, ensuring activities support broader positioning, campaigns, and commercial priorities.
Analytics & Optimization: Own marketing measurement and reporting, personally building and maintaining the reporting and analysis needed to connect marketing activity to engagement, conversions, qualified leads, opportunities, and pipeline. Analyze performance, communicate insights and recommendations to leadership, and use structured experimentation to determine what to expand, improve, test, or stop.
AI-Enabled Marketing: Advance the practical use of AI and automation throughout the marketing function to improve research, content development, personalization, testing, production, analysis, and efficiency. Personally build and use AI-enabled workflows and automations, evaluate emerging tools, and establish repeatable approaches while maintaining appropriate human review, quality control, and brand integrity.
Marketing Operations: Personally manage the day-to-day execution and administration of marketing calendars, HubSpot, email automation, digital assets, content libraries, production workflows, and related marketing systems. Coordinate external creative resources as needed and develop scalable processes that improve consistency, accountability, quality, and on-time delivery.
Secondary:
Partner closely with the Chief Revenue Officer to translate commercial strategy, priorities, positioning, and investment direction into actionable marketing plans and measurable execution.
Collaborate with Revenue, Business Development, Communications, leadership, and technical subject-matter experts to ensure marketing activities support Verdani’s business priorities and market positioning.
Provide informed marketing recommendations and proactively identify opportunities, risks, performance issues, and areas for improvement rather than relying solely on direction from leadership.
Manage designers, video editors, freelancers, agencies, and other specialists selectively when specialized expertise or additional production capacity is needed, while personally executing core marketing work and retaining accountability for quality, deadlines, and outcomes.
Continuously evaluate new technologies, tools, processes, and approaches that can improve marketing quality, speed, targeting, measurement, and business impact.
Perform other position-related duties as assigned.
PROFESSIONAL EXPERIENCE & QUALIFICATIONS
We recognize that the job requirements may vary, and that not every candidate may possess all the required or preferred experience. We will consider candidates who demonstrate a combination of the required and preferred experience, as well as a proactive and positive "Can Do" attitude in their professional approach.
Required:
7+ years of progressive, hands-on B2B marketing experience across digital, growth, integrated, content, or related marketing functions, with proven experience marketing to the U.S. commercial real estate, private equity real estate, investment management, owner/operator, or a closely related institutional market.
Demonstrated ability to independently own and execute integrated marketing initiatives from concept through completion, including planning, content development, digital execution, coordination, launch, measurement, and optimization.
Exceptional professional writing and editing skills, with the ability to independently produce polished, persuasive B2B content and translate complex or technical subject matter into clear, credible, commercially relevant messaging for executive and client audiences.
Broad, hands-on digital marketing expertise, including AEO/AI search, SEO, websites, content strategy, social media, email, campaigns, and conversion optimization, with the ability to determine how these channels should work together to support business objectives.
Strong marketing analytics capabilities, including experience evaluating campaign and funnel performance and connecting marketing activities to meaningful commercial outcomes such as qualified engagement, leads, opportunities, pipeline, and revenue.
Meaningful experience applying AI across marketing workflows, with the ability to identify opportunities for AI and automation to improve research, content development, personalization, testing, production, analysis, and efficiency while exercising appropriate human judgment and quality control.
Strong project management and execution skills, with a demonstrated ability to prioritize competing demands, coordinate stakeholders and external resources, manage multiple concurrent initiatives and deadlines, and consistently deliver high-quality work on time.
Highly self-directed, accountable, and comfortable exercising independent judgment, with the ability to take strategic direction, determine the path forward, solve problems, make recommendations, and move work from concept through completion with limited day-to-day oversight.
Comfortable operating as a senior individual contributor in a lean, hands-on environment, personally producing and delivering a significant portion of the marketing work rather than primarily delegating execution to agencies, specialists, or junior staff. Seniority in this role requires greater ownership, judgment, and accountability as well as a willingness to execute.
Fluent in written and spoken English, with the ability to communicate confidently and effectively with U.S.-based executives, clients, industry contacts, and technical subject-matter experts.
Preferred:
Experience in sustainability consulting, professional services, or another complex, high-value B2B environment with long sales cycles and relationship-based selling.
Advanced experience with HubSpot, including campaigns, marketing automation, attribution, lead tracking, dashboards, and executive reporting.
Experience leading PR and industry visibility initiatives, including media outreach, contributed content, speaking opportunities, awards, partnerships, and thought leadership.
Experience developing repeatable marketing processes, AI-enabled workflows, automations, or lightweight agents that improve quality, speed, targeting, scalability, or measurement.
Experience directing designers, video editors, freelancers, agencies, and external production resources while maintaining accountability for strategy, quality, deadlines, and overall execution.
PLATFORMS & SOFTWARE
Required:
HubSpot or comparable CRM and marketing automation tools, including experience with campaigns, automation, lead tracking, attribution, dashboards, and reporting.
Google Analytics 4 or comparable website and digital analytics platforms.
Website content management systems and landing page/form management.
Social media management and publishing tools, particularly LinkedIn, Instagram, Reddit, etc.
AEO/AI-search, SEO, or related search visibility and performance tools.
AI tools used across research, content development, editing, personalization, testing, production, workflow automation, and analytics.
Microsoft 365 applications and collaboration tools.
Demonstrated ability to quickly evaluate and learn new marketing and AI technologies and responsibly apply those that meaningfully improve quality, efficiency, innovation, or business value.
Demonstrates curiosity and initiative in continuously improving how work is performed, including exploring, developing, and responsibly applying AI-enabled tools and solutions to enhance quality, efficiency, innovation, and value for our clients and organization.
Preferred:
A/B testing and conversion optimization tools.
Squarespace website content management systems
Graphic design and digital content production tools.
Video editing, captioning, and publishing tools.
Project or work management platforms.
Dashboarding and data visualization tools.
HubSpot / CRM integrations, lead-management tools, and related marketing technology.
WHAT SUCCESS LOOKS LIKE
Core marketing work is personally executed and delivered by the Senior Marketing, Growth & Digital Manager, with external resources used strategically for specialized expertise or additional production capacity rather than as a substitute for hands-on execution.
Business and Revenue priorities consistently translate into well-planned, high-quality marketing initiatives that are executed on time and produce measurable results.
The Senior Marketing, Growth & Digital Manager operates with a high degree of independence and accountability, proactively moving work forward, solving problems, and bringing leadership recommendations rather than waiting for detailed direction.
Verdani strengthens its visibility across LinkedIn, Instagram, Google and/or Meta, AI-powered search, industry media, and priority digital channels.
Verdani produces consistent, polished, and commercially relevant content that reinforces the firm’s expertise and supports business development.
Website traffic, campaigns, and content increasingly generate meaningful engagement with priority audiences and contribute to qualified commercial opportunities.
Campaigns routinely test and improve messaging, audiences, creative approaches, content, and conversion paths based on performance data.
Marketing performance is evaluated against meaningful business outcomes rather than primarily activity, impressions, clicks, or follower counts.
Marketing activity is increasingly connected to target-account engagement, qualified leads, meetings, opportunities, pipeline, and revenue.
AI and automation materially improve marketing capacity, quality, speed, and efficiency without compromising professional judgment, accuracy, or brand standards.
Marketing calendars, projects, production schedules, assets, templates, messaging, claims, and content libraries remain organized, current, and effectively managed.
External specialists and production resources are used strategically, while core marketing ownership and accountability remain with the Senior Marketing, Growth & Digital Manager.
Senior Revenue leadership can remain focused on strategy, positioning, relationships, and commercial priorities rather than having to manage day-to-day marketing execution.
WORKING CONDITIONS AND PHYSICAL DEMANDS
During the execution of job responsibilities, the employee should expect the following conditions and demands associated with the role:
Remaining in a stationary position for prolonged periods of time at a desk and working on a computer
Repetitive motions involving the wrists, hands, and/or fingers
Close vision requirements due to computer work
Adequate hearing for effective communication in-person and/or on the telephone
The job is performed indoors in a traditional office setting where moderate noise levels may be present.
Reasonable accommodations are available upon request to enable individuals to perform the essential functions of the job.
At Verdani Partners, we’re committed to an inclusive, accessible hiring experience for all applicants. If you need accommodations such as alternate formats, assistive tech, or communication support—we’re here to help.
Request support by filling out our accommodation request form, calling (213) 281-5990, or emailing [email protected].
Everyone deserves the chance to apply and thrive with dignity!
LANGUAGE REQUIREMENTS
Exceptional written and verbal English communication skills, with the ability to produce polished, professional, and persuasive content for U.S.-based executive, client, and industry audiences.
Ability to translate complex, technical, and industry-specific information into clear, concise, and commercially relevant messaging across marketing channels.
Ability to adapt writing style, tone, and level of detail for different audiences and formats, including executive communications, thought leadership, websites, campaigns, social media, email, and public relations materials.
ADDITIONAL POSITION RELATED DETAILS
Applicant must be authorized to work in Brazil
As a company committed to fair hiring, Verdani Partners does not ask about prior convictions or any credit history checks until a conditional offer of employment has been made. Background checks will be conducted only after the initial offer and always in compliance with applicable laws and regulations. Our goal is to ensure that all applicants are evaluated based on their qualifications, skills, and potential to succeed in the role.
ABOUT VERDANI PARTNERS
Verdani Partners is a mission-driven organization dedicated to advancing sustainability in the built environment on a global scale. Our diverse international team of experts is committed to integrating environmental, social and economic values into real estate and corporate sustainability strategies.
We specialize in greening new and existing large building portfolios and supporting corporate sustainability initiatives. Our expertise spans sustainability reporting, green building certifications, energy efficiency, and operational best practices. Some of our key services include:
Corporate Sustainability Strategy & Reporting (GRESB, GRI)
Green Building Certifications (LEED, Energy Star Benchmarking)
Energy & Operational Efficiency (ASHRAE Audits, Commissioning)
Sustainability Education & Training
Our approach is to prioritize practical, long-term solutions that enhance economic, social, and environmental value. Our talented team of experts rocks the sustainability world with expertise, passion, and an above-and-beyond commitment.
COMMITMENT TO DIVERSITY, EQUITY & INCLUSION
Verdani is an equal opportunity employer that values diversity, equity, and inclusion (DEI). We welcome candidates of all backgrounds and are committed to fostering an inclusive workplace free of discrimination and harassment.
All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. We believe that diverse perspectives fuel innovation and drive meaningful impact.
If you’re looking for a purpose-driven career where your work makes a difference, we invite you to join the Verdani team!
Beware of imposters posing as recruiters! Always verify that emails, including those regarding job interviews and offers, come from Verdani's official email addresses, such as @applytojob.com or @verdani.com. Please note that we never send checks or request payment for equipment.